The Damien Hirst exhibition held at the National Museum of Modern and Contemporary Art carries a meaning that goes beyond that of a typical exhibition of a famous overseas artist.
 
It is an event that introduces a single artist, but at the same time it serves as an occasion to reconsider how the system of contemporary art operates today and what role a national museum should play within that structure.


Tate Modern Exhibition View at 2012 / © Damien hirst and science ltd. all rights reserved, DACS 2012

In contemporary art, what matters is not simply what is exhibited. What matters more is the criteria and context through which it is selected. Exhibitions are always the result of selection, and that selection reflects the judgment of an institution. This is particularly true for national museums, whose exhibitions represent public decisions rather than the programming choices of private institutions. In this sense, exhibitions in national museums reveal not personal taste but public direction.
 
Therefore, the Damien Hirst exhibition should not be understood merely as a blockbuster event featuring a famous international artist. Rather, it should be understood as a concrete indicator of how a public cultural institution representing a nation positions itself in the global context of the twenty-first century.


Damien hirst, A Thousand Years, 1990 (installation view), glass, steel, silicone rubber, painted mdf, insect-ocutor, cow’s head, blood, flies, maggots, metal dishes, cotton wool, sugar and water, photographed by prudence cuming associates © damien hirst and science ltd. all rights reserved, DACS 2012

Damien Hirst as a Symbolic Artist
 
Damien Hirst is widely regarded as one of the most powerful symbolic figures in contemporary art and a representative artist of the Young British Artists (YBA) of the 1990s. His work dramatically exposes the relationship between death, consumption, spectacle, and the intersection of art and capital, revealing how contemporary art has combined social imagination with market structures.
 
His iconic work The Physical Impossibility of Death in the Mind of Someone Living (1991) transformed the image of death into a visual event through the striking device of a shark preserved in formaldehyde.


The Physical Impossibility of Death in the Mind of Someone Living, 1991, glass, painted steel, silicone, monofilament, shark and formaldehyde solution, photographed by prudence cuming associates © Damien hirst and science ltd. all rights reserved, DACS 2012




Image from Crystal World Exhibition Centre / © Morbid Curiosity!

From the Spot Paintings and medicine cabinets to the butterfly series and the diamond skull For the Love of God (2007), Hirst’s work has come to symbolize the convergence of art, market, spectacle, and institutional power.
 
Today, Hirst functions less as an individual artist and more as a form of symbolic capital. His name does not merely refer to specific works but rather invokes the art-historical narrative and cultural authority constructed by contemporary art since the 1990s.
 
 
 
Two Retrospectives and the Post-Contemporary Condition
 
Damien Hirst’s retrospective at Tate Modern (2012) and Jeff Koons’s retrospective at the Whitney Museum of American Art (2014) were symbolic events that revealed the temporal structure of contemporary art institutions.


Installation view of Jeff Koons: A Retrospective at the Whitney Museum of American Art in New York (2014), 2014 / © David Zwirner Gallery

Traditionally, retrospectives were held toward the end of an artist’s life or after their death. However, these two retrospectives were organized while both artists were still actively producing work.


Jeff Koons describes his work to YI participants, July 2014. Photograph by Filip Wolak / © Whitney museum official Website

What this signifies is that an artist’s position is no longer formed gradually through the long passage of time and historical verification. Instead, within a contemporary art environment where market forces, institutions, and media operate simultaneously, the process of historical recognition becomes compressed into a deliberate institutional act.
 
In other words, whereas in the past time transformed artworks into history, today institutions move ahead of time and transform artists into history. This situation represents a symbolic moment of the post-contemporary condition that contemporary art now faces.
 
 
 
The Experience This Exhibition Provides
 
This exhibition offers an important experience for Korean audiences. While many people recognize Hirst’s name, relatively few have encountered his work at its full scale and within its proper context.
 
Experiencing works such as the formaldehyde pieces, Spot Paintings, medicine cabinets, and butterfly series together in one place provides a meaningful opportunity to understand how Western contemporary art since the 1990s has combined shock, imagery, market forces, and institutional structures.
 
At the same time, the exhibition reveals a structural gap that frequently appears within the Korean art world: the distance between the recognition of a name and the understanding of the work itself. Knowing a famous artist and understanding the world of that artist’s work are entirely different experiences.
 
 
 
The Meaning of ‘Temporality’ in the Korean Art System
 
At the same time, this exhibition invites reflection on the meaning of temporality within the Korean art system.
 
There exists a certain temporal gap between the moment when Hirst’s work represented the most powerful “present” in the global art world and the moment when the National Museum of Modern and Contemporary Art in Seoul introduces his work on a large scale.
 
This phenomenon reflects the way in which the Korean art system absorbs global art movements. Today, contemporary art is forming new discourses centered on issues such as platform conditions, geopolitical shifts, ecological awareness, and changes in technological environments and perception.
 
Under such circumstances, the crucial question is not how to view something that has already been historicized from the perspective of the past, but rather how to organize and present it as a question of contemporary art that is unfolding here and now in Korea—namely, a question of co-temporality.
 
 
 
The 1993 Whitney Biennial at the National Museum of Modern and Contemporary Art, Gwacheon
 
The Whitney Biennial in Gwacheon in 1993 was an event of a different nature. That exhibition forcefully raised issues of race, gender, and identity within American society and was presented at the National Museum of Modern and Contemporary Art in Gwacheon in the same year.


(Left) Poster for the “Whitney Biennial Seoul”, held at the National Museum of Modern and Contemporary Art in Gwacheon, Gyeonggi Province, in 1993. / Photo : courtesy of the National Museum of Modern and Contemporary Art, (Right) PerformanceLoving Care by American artist Janine Antoni at the opening of the 1993 “Whitney Biennial Seoul” / Photo: MMCA Research Center




(Left) Opening view of the 1993 “Whitney Biennial Seoul" / Photo: MMCA Research Center, (Right) Leaflet and event guide from the “Whitney Biennial Seoul 1993” © National Museum of Modern and Contemporary Art

The significance of that event did not lie simply in importing a foreign exhibition. Rather, it brought the most pressing debates of contemporary art into Korean society.
 
It was not an event that consumed symbolic capital, but one that shared the present moment of contemporary art.
 
 
 
Moving Forward
 
To summarize once again, the Damien Hirst exhibition provides Korean audiences with a meaningful opportunity to experience an important trajectory of contemporary art. At the same time, it also serves as a valuable moment to reconsider how the National Museum of Modern and Contemporary Art presents contemporary art and what role it should play moving forward.
 
It is not difficult to repeatedly invoke names that have already become symbolic capital within the global systems of art institutions and markets.
However, the role that a national museum must perform lies in a far more fundamental place. It lies in discovering questions that have not yet been fully institutionalized, organizing those questions into a public discourse, and enabling Korean contemporary art to establish a new position within the global art landscape through that discourse.
 
Furthermore, if Korean contemporary art is to become a center of the global art world, it cannot rely solely on exhibiting famous artists. It must begin with producing the questions and agendas of our own time from the reality in which we currently live.

And the task of generating and organizing those questions is precisely the most urgent and pressing role of the National Museum of Modern and Contemporary Art as a cultural strategic institution leading the global era of the twenty-first century.