Exterior view of Hyundai Motorstudio Beijing. ©Hyundai Motorstudio Beijing

On March 20th, the open call for Hyundai Blue Prize+ began, supporting emerging curators. This year's open call has expanded eligibility, allowing any emerging curators residing in Asia or working with themes related to Asia to apply.
 
Initiated in 2017 by Hyundai Motor, Hyundai Blue Prize has previously supported emerging curators through Hyundai Blue Prize Art + Tech in China and Hyundai Blue Prize Design in Korea. In 2025, the initiative has evolved into Hyundai Blue Prize+, expanding its scope to transcend boundaries, cultivate interdisciplinary research, and foster transcultural conversations.

Installation view of 《Weather Station》 by MOON Kyungwon & JEON Joonho (Hyundai Motorstudio Beijing, 2024-2025) ©Hyundai Motorstudio Beijing

Hyundai Blue Prize+ 2025 will be led by an international jury panel including Jochen Eisenbrand, Chief Curator, Vitra Design Museum; Carol K. Huh, Associate Curator of Contemporary Asian Art, National Museum of Asian Art, Smithsonian Institution; Frances Morris, former Director of Tate Modern and Distinguished Visiting Professor, Ewha Womans University; Christiane Paul, Curator of Digital Art, Whitney Museum of American Art; and Philip Tinari, Director, UCCA Center for Contemporary Art.
 
Applicants will need to submit a curatorial statement outlining the exhibition, a proposed list of artworks, a preliminary exhibition design, a budget plan, as well as a framework for public programs linked to the exhibition. Applications are open to individual curators or curatorial collectives, and the application deadline is June 8, 2025.
 
Following the open call, five curators or curatorial collectives will be selected as shortlisted finalists and will each receive one-on-one mentorship with the members of the jury panel, a research tour in China, and a 4,000 USD grant. Two final awardees from this shortlist will present their exhibition at Hyundai Motorstudio Beijing with up to 800,000 RMB (approximately 110,000 USD) for exhibition production and implementation.
 
For more details, you can visit the Hyundai Blue Prize+ website (https://hyundaiblueprize.com/).

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