Hyundai Motor Group will continue its support for emerging media artists this year.
 
On Tuesday, May 26, Hyundai Motor Group announced that it will hold an open call for media art proposals for The 7th VH AWARD from May 26 to July 21.
 
The VH AWARD is a platform that supports the artistic challenges and experimental practices of next-generation artists who reinterpret Asian cultural, historical, and emotional contexts through the language of contemporary media art.
 
Launched in 2016 as a competition for Korean artists, the award expanded its scope to artists across Asia beginning with its fourth edition and has since been held biennially. The award encompasses a wide range of genres, including video art, film, games, animation, and motion graphics.

Building on its legacy, the 7th VH AWARD reinforces Hyundai Motor Group’s commitment to fostering a sustainable creative environment. This new edition continues with increased production grants for finalists and the Grand Prix recipient.
 
In addition, it will also introduce a new Honorary Mention category to recognize a broader range of artists and foster more diverse contemporary voices. These enhancements aim to provide artists with a solid and extensive foundation for pursuing challenging and experimental projects.
 
Through the open call, five finalists will be selected, each receiving a production grant to create a new work. The finalists will also participate in an expanded online residency program, newly developed in partnership with Ars Electronica, the globally renowned media art institution based in Linz, Austria.
 
The program supports artistic development through masterclasses and workshops. Artists selected for the new Honorary Mention category will also be invited to join selected components of the online residency program.

In June 2027, one Grand Prix recipient will be announced and receive an additional $30,000 to support future artistic endeavors.
 
The 7th VH AWARD will be conducted in collaboration with artists, curators and arts institutions bringing together diverse areas of expertise and contextual perspectives to examine contemporary developments in media art.
 
The jury includes Christl Baur, Head of Ars Electronica Festival; Sabine Himmelsbach, Director of HEK (House of Electronic Arts); Honor Harger, Director of ArtScience Museum; Massimiliano Gioni, Artistic Director of the New Museum; and Moon Kyungwon and Jeon Joon, artist duo based in Korea.

The commissioned works by the five finalists will be presented across global platforms, including:
 
· Hyundai Motor Group’s Vision Hall, Yongin, Korea
· HEK (House of Electronic Arts), Basel, Switzerland
· Ars Electronica Festival, Linz, Austria
· Singapore Art Week 2028, Singapore
 
Further information regarding the 7th VH AWARD will be available on the official website.
 
DooEun Choi, Art Director of Hyundai Motor, stated, “The VH AWARD has evolved as a distinctive platform for emerging media artists from across Asia and its diasporas to address critical contemporary issues. With broadened partnerships with institutions and enhanced opportunities for applicants, the 7th edition invites artists to explore the potential of audiovisual art, creating works that transcend disciplinary and cultural boundaries.”

References

• 현대자동차그룹 보도자료 (Hyundai Motor Group Press Release)
• VH AWARD