“Derby Match: Watchman and Spy” Installation view at Museumhead ©Museumhead

From September 1 to 23, Museumhead will present Derby Match: Watchman and Spy, an exhibition featuring 24 artists.

The exhibition diagnoses that many of September’s cultural programs, including Frieze Seoul and Kiaf Seoul, “seems to be indulging in the tongue of entertainment and spectacles and focused on participating in the centre of the market.” As the title “Derby Match” refers to a rivalry match in sports between two teams from the same region, the exhibition aims to critically examine and rival the market-oriented Korena art scene.

Set up as a marketplace, the exhibition’s display is reminiscent of that of an art fair, with more than 50 works densely packed into the space. The works are labeled with numbers, so viewers can identify the artists and the work, and can purchase the work. The artists participating in the exhibition are rarely seen in the market, and their works seem to mock, admire, or ignore the market in the exhibition.

In this way, the exhibition shows conflicting attitudes toward the market and attempts to derive various questions with a deconstructive and critical view while participating in it.