Exterior view of MMCA Seoul ⓒMMCA

The National Museum of Modern and Contemporary Art, Korea (MMCA, Director Kim Sunghee) will host the new participatory concert MMCA × LG Electronics “Connected” on Wednesday, October 29 at 6 p.m. in the outdoor courtyard of MMCA Seoul.
 
“Connected” is a participatory concert themed around “connection,” combining contemporary art and technology to convey a message of linking “people to people, society to the individual, and reality to the virtual.” A wide range of programs will be presented at the Seoul Museum’s outdoor courtyard, open to participants of all ages.
 
The event will feature a “Talk Concert,” inviting leading figures active in AI-, VR-, and BCI-based interdisciplinary arts, AI empathy intelligence, fashion, and exhibition curation to share insights on the latest technological trends and the future potential of art and technology. It will also include a “Live Concert” featuring leading K-sound electronic musicians and indie bands, along with exhibition tours and diverse events, creating a vibrant autumn evening. 

Organized in collaboration with LG Electronics, the program consists of Part I, the “Talk Concert,” beginning at 6 p.m., and Part II, the “Live Concert,” starting at 7:30 p.m., accompanied by various participatory events.

(왼쪽부터) 한나신, 이진준, 홍이지, 루시드폴, 최호영 ⓒ국립현대미술관

In Part I, the “Talk Concert,” experts from various fields will present and discuss the theme: “How can AI technology and art be connected?” Lucid Paul, a PhD engineer and multidisciplinary artist active in ambient music, film, and exhibition sound direction, will serve as the moderator. The keynote presentation will be delivered by Jinjoon Lee, an international researcher at the forefront of AI-, VR-, and BCI-based interdisciplinary arts, currently a professor at KAIST Graduate School of Culture Technology and Director of the Art & Technology (KATEC) Center.
 
Following the keynote, the session “Cases of Technology and Art in Practice” will feature presentations by Hoyoung Choi, Team Leader at LG Electronics AI Research Center, who has experience in AI and mobility product planning; fashion designer HANNAH SHIN, who integrates advanced technologies such as 3D printing and AI with traditional craft techniques; and Leeji Hong, Curator at the MMCA, who researches cultural phenomena shaped by changes in digital media and creative environments. 

The session will conclude with a discussion on “Current AI Issues and Future Possibilities.” Pre-registration for the event opens on the MMCA website (mmca.go.kr) on Tuesday, October 14 at 2:00 p.m. (first-come, first-served; free of charge).

(from the left) SUMIN, Glen Check, KIRARA ⓒMMCA

Part II, the “Live Concert,” will begin at 7:30 p.m. on the museum’s outdoor plaza under the theme “Sound, Art, and Technology Connected.” The program will open with a live performance by SUMIN, a multidisciplinary artist active as a producer, singer-songwriter, and creative director.
 
Next, KIRARA, an electronic musician recognized for her unique position in Korea’s electronic music scene and her ability to convey “the joy of music,” will perform a DJ set to energize the audience.
 
The concert will conclude with Glen Check, a band celebrated for their sophisticated sound and strong visual direction, known for consecutive wins in the Electronic Music category at the Korean Music Awards with Haute Couture and Youth! Glen Check continues to perform at domestic and international festivals, blending experimental music with a global sensibility. 

The “Live Concert” is an outdoor standing event, open to all visitors without reservation (free admission).


Installation view of 《Agamon Encyclopedia: Leaked Edition》 (MMCA, 2025) ⓒMMCA

Meanwhile, on October 29 (Wed), the day of the event—which also coincides with the museum’s “Last Wednesday Free Admission Day”—all exhibitions at MMCA Seoul will be open to the public free of charge. These include MMCA × LG OLED Series 2025 – TZUSOO 《Agarmon Encyclopedia: Leaked Edition》, the 《Kim Tschang-Yeul》 exhibition sponsored by LG Electronics, as well as the permanent and special exhibitions 《MMCA Collection: Korean Contemporary Art》, 《Korea Artists Prize 2025》, and 《When I feel_》 (open from 10 a.m. until 9 p.m. for extended evening hours). 

Kim Sunghee, Director of the MMCA, stated, “The museum is both a playground and a channel that connects society and art. We are delighted to host this cultural event in collaboration with LG Electronics, a world-leading Korean company. We hope this festival will embody the museum’s role as a site of solidarity connecting art, technology, culture, generations, and gender—where everyone can come together to share, communicate, and enjoy.”

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