Frieze Seoul 2024 will not only feature a fair showcasing globally acclaimed artworks but also present the most extensive and diverse Frieze Week to date, featuring a variety of programs including cultural events in collaboration with galleries and nonprofit organizations.
 
To start, one of the key events taking place within the COEX, Frieze Seoul venue, is the inaugural Frieze Live performance program, which will run throughout the fair. Director Patrick Lee mentioned that following the performance by ikkibawiKrrr, held as part of the 'PST' program in collaboration with Getty at last year's Frieze Seoul, they decided to fully integrate a performance program with Frieze Seoul starting this year.
 
Additionally, the commissioned work by Choi Goen, the recipient of this year's second Frieze Seoul Artist Award, will be unveiled at COEX during the fair. Choi's new piece treats the exhibition space as a temporary, large-scale technological medium, highlighting the ever-evolving relationship between art, technology, and urban landscapes.
 
From September 5-7, COEX Studio 159 will host the Frieze Talk series. Co-hosted by Frieze Seoul, Kiaf SEOUL, and the Korea Arts Management Service, the program will cover topics such as the power of biennials, feminism in Asian art and the evolving role of curators in galleries.

In addition to the art fair in COEX, collaborations with a variety of non-profit organizations, including Frieze Film and Frieze Music, will take place throughout Seoul. Frieze Film will take place at Ewha Womans University's outdoor garden from September 2-6 and will be available online at Frieze.com.
 
And to coincide with Frieze Week, the art fair week, several major institutions will have exhibitions running concurrently, and you can look forward to Frieze Nights. A central part of this programme will see late-night openings in three of Seoul’s most important gallery districts:
 
Hannam Night on Tuesday September 3
Samcheong Night on Wednesday September 4
Cheongdam Night on Thursday September 5  
 
A dedicated online Frieze Viewing Room opens in the week before the fair, offering audiences a first look at the presentations and the ability to engage with the fair remotely. 

References

• 프리즈 서울 (Frieze Seoul)