The Seoul Museum of Art (SeMA), led by Director Choi Eun Ju, will host a pre-opening program titled 《Performance and the Art Museum》 from November 9 (Sun) to December 7 (Sun) at SeMA’s Seosomun Main Branch, its satellite branches, and various venues in Geumcheon-gu, ahead of the official opening of the SeMA Seo-Seoul Museum of Art in the first half of 2026.
 
As the first public art museum in the southwestern region of Seoul, SeMA Seo-Seoul Museum of Art will present a wide range of contemporary art forms—including artworks incorporating video, sound, and lighting, as well as performance and conceptual art—in line with its identity as a “new media–focused museum” connected to the regional characteristics of G-Valley and the Gasan Digital Complex.

The pre-opening program 《Performance and the Art Museum》 focuses on performance-based art, a genre within new media art, and aims to foster dialogue between art professionals and the public. Beginning with this initiative, the SeMA Seo-Seoul Museum of Art plans to launch SeMA Performance as an annual exhibition series following its official opening.
 
This program features workshops and performances by six artists (or collectives) participating in the upcoming inaugural special exhibition SeMA Performance: 《Breath》, scheduled for the first half of 2026, as well as a seminar bringing together art professionals to discuss the evolving field of performance art.

Meanwhile, the SeMA Seo-Seoul Museum of Art is preparing for its inaugural exhibitions in the first half of next year, which will include SeMA Performance: 《Breath》, a special exhibition commemorating the museum’s opening and construction, as well as a media collection exhibition. These exhibitions will highlight the museum’s establishment process at Geumnarae Park in Geumcheon-gu, and showcase works by leading artists from the museum’s growing collection.
 
The pre-opening program Performance and the Museum accommodates 20 to 100 participants per session through advance registration. Detailed information and reservation guidelines are available on the Seoul Museum of Art’s official website and the social media channels of SeMA and the Seo-Seoul Museum of Art.
 
Participating Artists: Eunju Park, Min Oh, Sun Oh, Jae Pil Eun, Jeong Seyoung, Youngsook Choi·Jaelee Kim·Sophie Seita·Rike Scheffler

References

• 서울시립미술관 보도자료 (Seoul Museum of Art (SeMA) Press Release)