The artist Hyunsun Jeon (b. 1989), who translates autobiographical stories into paintings by alternating between abstraction and figuration, is in charge of this year's spring window display at Maison Hermès Dosan Park.

Maison Hermès Dosan Park is not only a store selling products but also has been contributing to supporting domestic artists and promoting their works. The first-floor window has been hosting a window display project every year, collaborating with domestic artists whenever the seasons change four times a year. Past participating artists include Meekyoung Shin, Jackson Hong, Hong Buhm, and Yoon Minsub.

This spring, Hyunsun Jeon, who is in charge of the window display, titled it “Forest and Conversations" and portrayed an autobiographical life of a painter, the narrator, represented by a male mannequin.

For Jeon, who works after moving to Jeju Island, the forest is a space full of lush trees and an excitement of what encounters may happen, and it serves as inspiration in itself. Sometimes, she imagines her studio as being in the forest, and thus a video canvas that captures the process from start to completion is placed in the forest, as if drawing from life.

In the window with the shape of a house, there is a connection between the inside and outside through the window, where the completed painting and everyday objects harmonize, which Jeon describes as a self-portrait. While taking her dog for walks every day, she comes up with ideas for her work or thinks about spatial awareness from the horizon of the Jeju sea. This time, she expressed her own life through a walk with a 'horse,' symbolizing Hermès.

Lastly, the depiction of a free-spirited garden and desk in the two windows on either side of the main entrance metaphorically reflects Jeon’s artistic attitude. She compares the act of painting to cultivating "my own garden," and says that the desk is where all ideas begin.

Hyunsun Jeon's work can be seen on the first floor of Maison Hermès Dosan Park, located at 7 Dosan-daero 45-gil, Gangnam-gu, Seoul, until May 13.

References

• 에르메스, 메종 에르메스 도산 파크의 2025년 봄 윈도 디스플레이