DANADANʌDA, an experimental public art platform founded by leading Korean installation artist Choi Jeong Hwa and his collaborators, is presenting the living reality project SSANG SHOW at 24MUSEO in Yeonji-dong, Jongno-gu, Seoul.
 
The project unfolds within a space filled with objects that Choi has collected throughout the Jongno district over the past twelve years.
 
Immersed in a setting shaped by the artist's accumulated memories and sensibilities of Jongno, participants are invited to remain in the space for either 90 minutes or a full 24 hours. During their stay, they eat, rest, converse, stroll, play, and simply inhabit the space, with every aspect of their daily experience becoming part of the project's evolving archive.
 
Rather than following the conventions of a traditional exhibition, SSANG SHOW is an experiment that transforms everyday life itself into a work of art. More than twenty cameras installed throughout the venue continuously document participants' movements and interactions, gradually dissolving the boundaries between audience and participant, observer and protagonist.

Since the 1990s, Choi Jeong Hwa has challenged the boundary between art and everyday life by incorporating ordinary consumer objects, such as plastic baskets, into his artistic practice. Beginning with the materials and experiences of daily life, he has continually explored ways of reinterpreting the beauty embedded in the ordinary into artistic forms that can be shared and experienced collectively.
 
DANADANʌDA emerged as an extension of this practice. Its name—loosely translated as "Everything is mine (다 나다; Da Nada), everything is yours (다 너다; Da Nʌda)"—embodies Choi's belief that "everything in the world is already art, and that art exists as something uniquely meaningful to both you and me," as well as his conviction that "art cannot exist in isolation."

Rather than focusing on the production and display of artworks, DANADANʌDA serves as an experimental platform that explores the very process through which people, places, time, and relationships converge to generate new experiences.
 
Within this framework, exhibitions, performances, education, hospitality, marketplaces, and everyday life become intertwined, while conversations, extended stays, repeated visits, and chance encounters all form integral parts of the work itself.
 
SSANG SHOW runs through the end of July. Ninety-minute participation sessions are held on Tuesdays, Wednesdays, and Thursdays, while 24-hour immersive programs take place on Saturdays and Sundays.
 
The records, images, and video documentation generated by participants will later be developed into new artistic works.

References

• 최정화, Choi Jeong Hwa (Artist’s Website)
• 뉴시스, "예술은 혼자 존재할 수 없다"…최정화·다나다너다 24시간 '쌩쑈', 2026.07.03
• 다나다너다 인스타그램 (DANADANʌDA Instagram)