The National Museum of Modern and Contemporary Art (Museum Director Yoon Bum-mo) and the Government Art Bank unveiled the final video of the public art project 'Public' on the Gangnam-daero media platform 'G-LIGHT' on the 22nd.
 
The project, which was designed to expand public art, showcased videos created using the collections of the National Museum of Modern and Contemporary Art and the Art Bank of Korea and the Government Art Bank on outdoor media platforms to increase people's cultural enjoyment. This year, the project collaborated with artists selected from the collections of the Art Bank and the Government Art Bank under the theme of 'Korean Painting, Women, and Artists'. In April, the program began with a video by Kim Bo-hee, followed by Hong Fumé and Chung Jong-mi, and on April 22, the program released a video in collaboration with Kim Ji-pyeong, who transforms and deconstructs traditional painting conventions to create a contemporary aesthetic.
 
Kim Jipyeong (46), who has been focusing on the free variation of expression and decorativeness in traditional Korean folk paintings, has expanded her work to critically reflect on traditional representational conventions and subject consciousness in East Asian visual culture. The video is reconstructed based on a total of 18 works by Kim Jipyeong, including 'Mi Chae San Su-do' held in the Art Bank of the National Museum of Modern and Contemporary Art, Korea. In particular, Kim Jipyeong's 'Mi Chae San Su-do' is the main link, and the video is organized in a framed structure that switches from a mountainous landscape to an indoor book road. In order to harmoniously connect the different works, the video is designed to showcase dramatic scene changes and fast-paced development.
 
The fourth installment of "Public," in collaboration with artist Kim Jipyeong, will be screened for three minutes every day at 8:30, 9:30, and 10:30 p.m. on 18 roadside media screens and five large outdoor billboards along the road from Gangnam Station to Sinnonhyeon Station in Seoul until March 5 next year. The video will also be available on the museum's YouTube and Nuri website, and will be accompanied by the rhythm of percussive sounds designed to accompany the unfolding of the video.
 
"The beauty of folk tales colorfully interpreted from the perspective of a young artist will bring a fantastic winter atmosphere to Gangnam Boulevard," said Yoon Bum-mo, director of MMCA.
 
Meanwhile, the Ministry of Culture, Sports and Tourism and the National Museum of Modern and Contemporary Art have established the Government Art Bank and the Art Bank of Korea to revitalize the domestic art market and enhance people's cultural enjoyment rights through the purchase, rental and exhibition of artworks. The museum purchases artworks every year and has a collection of more than 67,000 works of art, and contributes to the development of Korean art culture by lending and exhibiting its collection to public institutions, companies, and overseas missions. The collection can be viewed on the National Museum of Modern and Contemporary Art's website.

References

• 충청매일 (CCDN)