ISU Group (Chairman Kim Sang-bum) announced today that it has created a 2022 diary and calendar in collaboration with Korea's leading pop artist Lee Donggi.
 
Since 2020, ISU Group has been collaborating with famous artists to produce diaries and calendars for business use to support employees' creative ideas. This is the second art collaboration, following last year's collaboration with up-and-coming contemporary artist Ok Seung-cheol, and the group plans to collaborate with more artists in the future to promote artistic and cultural values.
 
This year, each product features the artist's signature 'Atomaus' character. The products include the representative series 'Atomaus', 'Virtual Mental Illness' and 'Street Duel' (2001), as well as the 'Eclecticism' series '1 Euro' (2018-2019) and 'Snail' (2020), which capture the artist's overall work.
 
“I believe that the value of art is only truly realized when it naturally permeates our daily lives,” said Kim Se-min, Executive Vice President of Innovation Strategy at ISU Group. ‘Through art collaborations between companies and artists, we expect that our diaries will have value as works of art, not just products.’ ‘We will continue to collaborate with various artists to provide a differentiated experience unique to ISU Group diaries,’ said Kim.