K-ARTNOW

MMCA Open Call for “PROJECT HASHTAG 2024”

“PROJECT HASHTAG 2024” Poster Image ©MMCA

The National Museum of Modern and Contemporary Art, Korea (MMCA) holds an online open call for participants in “PROJECT HASHTAG 2024” from Monday, 11 March to Thursday, 11 April. This project aims to discover and support interdisciplinary collaborations between artists who are developing amid ever-diversifying domestic and international environments.

Started in 2019 in partnership with Hyundai Motor Company, “PROJECT HASHTAG” marks its fifth edition this year. The project extends beyond the limits of the traditional open call to discover artists, curators, theorists, technicians, and researchers from different fields, spanning across industry, science, and popular culture. The hashtag (#) referenced in the project’s title, is a symbol that has been widely used in searches conducted via social media. By attaching hashtags to words and phrases in online posts, social media users ensure that their content appears whenever others search using the same words. In this way, hashtags have become a leading international symbol representing interconnection and communication. Reflecting on the hashtag’s significance in creating endless and unpredictable opportunities, the open call transcends the boundaries between genres to foster communication through harmony. “PROJECT HASHTAG” is committed to experimentation, expansion, and collaboration, annually discovering two teams that embody these principles.

lab B, I Don’t Care About Exhibition, I’m Just Busy with Corns, 2023, Installation view of “PROJECT HASHTAG 2023”. Photo: Swan Park ©MMCA

“PROJECT HASHTAG 2024” looks forward to fostering enhanced and unrestricted engagements, leveraging the insights and successes from the last four years of submissions. The significance of this open call lies in its exploration beyond traditional visual arts, venturing into novel realms such as nature, artificial intelligence, popular culture, science, and law, marking a deliberate effort to pioneer new territories.

“PROJECT HASHTAG” is open to teams comprising at least two creators from a variety of disciplines, with the requirement that all team members hold South Korean nationality. The review process consists of two phases: a document-based review, followed by an interview-based review and presentation. The review committee members will consist of MMCA curators and international innovators from different fields, who will select nextgeneration creators based on factors such as how experimental, creative, and feasible the proposed projects are, along with their potentials and influences. Two final teams will be selected, with each receiving KRW 30 million in support funds and studio space (at MMCA Residency Changdong), along with the opportunity to present the results of their collaboration in November 2024, at MMCA Seoul. To broaden the scope of the participants’ future creative activities, they will also have the chance to interact with eminent institutions and professionals from Korea and other countries.

Applications and proposals must be submitted via email. Detailed information about the open call schedule and application methods may be found on the websites of PROJECT HASHTAG (projecthashtag.net). The final teams will be announced on the websites in June.

Editor’s Picks

Most Views

Editor’s Picks

Most Views

Museum
Post Views: 223