K-Artists
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Artist Choi Jeong Hwa’s Work Begins with Everyday Life
Choi Jeong Hwa (b. 1961) has created a variety of installations that bring cheap everyday consumables such as plastic baskets, piggy banks, artificial flowers, and brooms into the realm of art. By transforming these mass-produced everyday consumer goods into artworks and moving them into museums, the artist blurs the boundaries between high art and popular culture through so-called cheap pop culture, or kitsch, and captures a slice of Korean society.
2024.08.06
